Technology can’t short cut hard work!
If there’s one guy who should know about the failure of the Long Tail video world, it’s Jeremy Allaire, founder of Brightcove.
He’s posted something called “The difficult economics of long tail video” but the problem is:
a) no where does he mention YouTube, Hulu or Facebook video,
b) he doesn’t really analyze anything, he just states “it’s failed” (not enough CPMs!)
c) he doesn’t look internally at what his company did to contribute it this state!
I have my own opinion of what’s going on, but certainly those who think these kind of paradigm shifts can happen over night are not out there trolling FriendFeed and posting 20,000 twits.
You have to be down in the trenches to build a brand, and Robert Scoble, Sarah Austin, Chris Pirillo, Irina Slutzky, Veronia Belmont and Leo Laporte are showing the way.
Technology and viral effect can’t shortcut hard work!
You have to be down in the trenches to build a brand, and Robert Scoble, Sarah Austin, Chris Pirillo, Irina Slutzky, Veronia Belmont and Leo Laporte are showing the way.
What about Marquis de Canter?
You have to be down in the trenches to build a brand, and Robert Scoble, Sarah Austin, Chris Pirillo, Irina Slutzky, Veronia Belmont and Leo Laporte are showing the way.
What about Marquis de Canter?
It’s one person at a time, in my experience. Finding people who are likely to enjoy what we’re offering, connecting with them, creating some interaction to see if we can do something to help meet their needs, following through to deeper engagement. It’s relatively easy to find a lot of people who share interests, much more difficult to connect with them and establish a level of trust that will let them refer you to their circle of acquaintance or otherwise evangelize what we’re doing. No easy way.
It’s one person at a time, in my experience. Finding people who are likely to enjoy what we’re offering, connecting with them, creating some interaction to see if we can do something to help meet their needs, following through to deeper engagement. It’s relatively easy to find a lot of people who share interests, much more difficult to connect with them and establish a level of trust that will let them refer you to their circle of acquaintance or otherwise evangelize what we’re doing. No easy way.