Why people are members of more than one social network
We don’t have one circle of friends. We don’t have one interest. We don’t have only one favorite food. We don’t have one email address. We don’t only like one musician or singer or group. We don’t like only one kind of movie or TV show or magazine. People like choice. They like options. They don’t always make a choice - and that is a choice in itself. They want to engage on their terms in the places and spaces of their choice.
The more you hold them down, lock them out, and box them in the easier it will be for them to invest (time, effort, ideas, creativity) in someone elses platform that is open.
Like I said, I really believe this is the future and we need open standards to facilitate the free flow of our selves, our friends, our groups, our lifestreams, our media, our communication - between wherever the hell we are. Its an underlying foundation of DLA (digital lifestyle aggregation.)
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