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OM is right - social networking is embedding itself into everything

That’s been our bet here at Broadband Mechanics.

That social networking would become a commodity. Om’s post has me so pissed off - I’m creating a second post - just to let off some steam. I’ll never get to sleep at this rate.

In his exc ellent post on social networking becoming a commodity, Om Malik mentions Boonty and their usage of social networking in a gamers site. That’s a very coolio example. I pitched it to Boonty over two years ago.

Then Om mentions watching TV together.

Yup! Been there, done that.

Here’s a design we did six years ago for AOL - which has people sharing their TV watching together.

tvroom_w3_sketch.jpg

Funny how you keep saying the same thing over and over again for years - but it takes someone else doing it - for folks like OM to notice.

BTW Om also didn’t mention IBM, Five Across, KickApps or CrowdFactory. There’s lots of us out here - selling pre-built social networking. You’d have to be crazy to go build one yourself nowadays. We’re all turning social networking into a pure commodity.

This entry was posted on Tuesday, February 6th, 2007 at 1:02 am and is filed under . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “OM is right - social networking is embedding itself into everything”

  1. Julian Bond Says:
    February 7th, 2007 at 3:29 am

    See Joost.

    Just had yet another stupid web2.0 idea. Related to chat. A group of real time chat channels with one channel per TV channel to provide a back channel for people to talk about what’s showing on TV right now. You’d want to have this setup so that as you changed TV channel the chat channel changed as well. It’s ripping the social bits of Joost out of Joost and into a web site that served all the existing TV. Anyone seen anything like that? If you built it, what chat technology would you use? Skype’s 100 participant limit would be too small

  2. alanp Says:
    February 7th, 2007 at 4:03 am

    No, dont have autoswitch - you want to surf the chat channels as well as the TV channels :)

  3. GigaOM » A Taxonomy of Social Networks? Says:
    February 11th, 2007 at 6:37 pm

    [...] or community these days, but most of the stuff I’ve tried using is pretty crappy. Marc Canter blogged about Om missing his contributor in the space, People Aggregator, as well as his competitors IBM, [...]