http://blog.broadbandmechanics.com/2006/12/new-kind-of-brands Digital Lifestyle Aggregation - helping to establish open source infrastructure Mon, 13 Oct 2008 16:53:58 +0000 http://wordpress.org/?v=2.6 http://blog.broadbandmechanics.com/2006/12/new-kind-of-brands#comment-237651 Marc’s Voice » Blog Archive » Intel inside PodTech and the genius of John Furrier Fri, 05 Jan 2007 00:14:13 +0000 http://blog.broadbandmechanics.com/2006/12/new-kind-of-brands#comment-237651 [...] My bet is that they’ve got at least a B and C round left in them - before they need to be profitable.  By then hopefully they’ll have enough consistent good content, with a ton of archived stuff - to position themselves as a new brand. [...] [...] My bet is that they’ve got at least a B and C round left in them - before they need to be profitable.  By then hopefully they’ll have enough consistent good content, with a ton of archived stuff - to position themselves as a new brand. [...]

]]> http://blog.broadbandmechanics.com/2006/12/new-kind-of-brands#comment-237494 Marc’s Voice » Blog Archive » Starting off the Year right - links Tue, 02 Jan 2007 03:44:17 +0000 http://blog.broadbandmechanics.com/2006/12/new-kind-of-brands#comment-237494 [...] Fourthly - are these predictions from John Battelle.  Though I don’t like to deal with or be involved with such stupid things are predictions or lists, I do find a couple of John’s premonitions interesting.  The integrity and survivability of Independent Channels (or brands) such as YouTube or any of the other potential content acquisitions (that Battelle predicts) are sure to be destroyed by large corporate acquisitions.  We’re watching the destruction of the YouTube brand - as we speak.  There is no mainstream desire to view or read whacky Echo system, UGC, insider joke, political rantings and ravings - kind of content.  But if 1,000 LonelyGirl15’s or theHill88 can be identified - then these brands will flourish. IMHO.  The other thing Battelle talks about is the notion of a Blog 2.0.  I call that a DLA.  VOX is an example of that.  Xanga and LiveJournal - as well.  And PeopleAggregator. [...] [...] Fourthly - are these predictions from John Battelle.  Though I don’t like to deal with or be involved with such stupid things are predictions or lists, I do find a couple of John’s premonitions interesting.  The integrity and survivability of Independent Channels (or brands) such as YouTube or any of the other potential content acquisitions (that Battelle predicts) are sure to be destroyed by large corporate acquisitions.  We’re watching the destruction of the YouTube brand - as we speak.  There is no mainstream desire to view or read whacky Echo system, UGC, insider joke, political rantings and ravings - kind of content.  But if 1,000 LonelyGirl15’s or theHill88 can be identified - then these brands will flourish. IMHO.  The other thing Battelle talks about is the notion of a Blog 2.0.  I call that a DLA.  VOX is an example of that.  Xanga and LiveJournal - as well.  And PeopleAggregator. [...]

]]> http://blog.broadbandmechanics.com/2006/12/new-kind-of-brands#comment-237285 Marc’s Voice » Blog Archive » Finishing up the year - links Fri, 29 Dec 2006 18:13:57 +0000 http://blog.broadbandmechanics.com/2006/12/new-kind-of-brands#comment-237285 [...] New Kinds of Brands require new ways ot market them. Most people just call them ‘channels’ nowadays. [...] [...] New Kinds of Brands require new ways ot market them. Most people just call them ‘channels’ nowadays. [...]

]]> http://blog.broadbandmechanics.com/2006/12/new-kind-of-brands#comment-237280 Doug Wed, 27 Dec 2006 21:32:56 +0000 http://blog.broadbandmechanics.com/2006/12/new-kind-of-brands#comment-237280 In addition to new brand types evolving, there needs to be a major way in which brands are marketed. In the old days one could buy advertising space, pay celebrities to endorse, and so on. Now, with so much being done over the internet (and commercials being optional, unlike TV advertisements), the old ways of advertising brands no longer work. In combination, on the internet there is massive information overload. I think this is way social networks (e.g. Furl, del.icio.us) are evolving; it is a way for people to cut through the information to see the brands that other people believe in. I can't predict where this will go, but I see in future brands being much more bottom up (public consencus) rather than top down (advertising dollars). In addition to new brand types evolving, there needs to be a major way in which brands are marketed. In the old days one could buy advertising space, pay celebrities to endorse, and so on. Now, with so much being done over the internet (and commercials being optional, unlike TV advertisements), the old ways of advertising brands no longer work. In combination, on the internet there is massive information overload. I think this is way social networks (e.g. Furl, del.icio.us) are evolving; it is a way for people to cut through the information to see the brands that other people believe in. I can’t predict where this will go, but I see in future brands being much more bottom up (public consencus) rather than top down (advertising dollars).

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