Thoughts on keeping up, repositioning and schmooozing
So Robert Scoble has moved back to the Bay Area, BigDave Winer just bought a house too - and me - I’m just a lowly software developer working his ass off to promote and sell his product.
We’re hard at work REPOSITIONING the product, as many people are confused with “what it’s for?”
So let me be clear - PeopleAggregator is for people who want to build and run social networks.
OK?
Is that clear?
We’re not competiting with other social networks. We LOVE those networks and we wish them the best of luck. But we think that the era of giant, centralized social networks is coming to an end. We feel that there will be 10,000’s of social networks - even 100,000’s - each dedicated to its own unique constituency, demographic and target audience.
Its only when social networks are put into a context, do they really shine.
Sure wide swath horizontal social networks seem fun now - but watch the migration path that these humans are gonna take. Its inevitable. Nobody is gonna stay on MySpace for more than a year or two. They’ll get bored and they’ll move on.
The trick is to inter-connect social networks together - so it almost doesn’t matter where you are, cause you can connect, send messages, join groups, post content - anywhere. Most people will be in 5 or 7 social networks and have multiple personae.
That’s the world we’re helping to build and the open standards needed to build it.
So PLEASE don’t be confused.
I’m going to a major schmooze fest party tonight - and I hope to communictae this imessage to those power brokers who pay for everything. I consider those people our sales reps. Bring us your portfolio companies and we’ll get them social networks - for cheap.

August 3rd, 2006 at 8:50 am
I agree completely. I, along with a galiant few, are slowly but surely getting the message across to those who run our education ICT systems: centralised isn’t good, it doesn’t work. Managers see many social networks on many different blog engines and platforms as messy, whereas I see it as beautiful and personalised. Unfortunately, a lot of the people spending the bucks and making the decisions just don’t get it. Yet. Happy schmoozing!
BTW: Just returned from Venice and could have done with your vocal talents in the gondola.
August 3rd, 2006 at 3:48 pm
[…] Schmoozing and aggregating from the mind of Marc Canter. […]
August 3rd, 2006 at 4:30 pm
[…] Our buddy Marc has standards. What you want Marc??? “We’re not competiting with other social networks. We LOVE those networks and we wish them the best of luck. But we think that the era of giant, centralized social networks is coming to an end. We feel that there will be 10,000’s of social networks - even 100,000’s - each dedicated to its own unique constituency, demographic and target audience. […]