Repositioning PeopleAggregator
Many people were confused about what our PeopleAggregator was for when it was released. We had just spent months hunkering down to reach our hard deadline of Gnomedex, so it caught me by surprise.
“What do you MEAN you don’t understand what it’s used for? It’s for creating and running your own social network!” This was a classic case of being too close to the product.
So some people told us to rename it - into things like PowWow, or Whampum or Keemo Sabbee. Or Social Network Maker.
Other have given us great advice and feedback about our user interface. So we’re about to release an upgrade/fix V1.1 and hopefully announce our first few clients.
As I insinuated a few days back - we’re also hoping that the PEOPLE will naturally figure out how to aggregate themselves. We’ll just provide the building blocks and link to as many other players as we can find - who feel the same way. We’re really hoping that people aggregation doesn’t have to be vendor driven and that all sorts of coolio applications, compelling experiences and solutions can be born out of our open APIs and hosted networks.
We certainly have plenty to keep us busy - providing all teh tools, hooks and routines to inter-connect social networks, blogging tools and new kinds of aggregators - together. And out of all this - we’re hoping that it’s pretty obvious that we’re not just YASNS.
August 8th, 2006 at 1:11 am
hey you fat fraud nobody wants your shitty out of date software…….looks ugly and bloated like you……look at ourmedia and compare…..then fuck right off!!!
August 8th, 2006 at 2:39 pm
@ASSSUCK - ??? graduate kindergarden much?
@Marc,
“we’re also hoping that the PEOPLE will naturally figure out how to aggregate themselves…”
There is nothing natural about people aggregating.
Congregating? Yes. And manty other ‘atings’ come to mind, but aggregating ain’t one of them.
Although you are having a poke at the Native American-ness of PowWow, it denotes what you are trying to say, “People forming their own groups.” Like tribes…but Tribe is taken…;) Although I did chat with your friend, Gregor, who used to work for Apache and he said that they stopped using native words because of the cultural issues…so…
Either way, do you want people to understand what you are doing instantly then sign up and test it out, or do you want to overcome all sorts of other issues (the name, the design, etc.) THEN if they can get past that understanding, they might just sign up and give it a try?
I dare you to go downtown Walnut Creek today and ask 10 random people walking down the street if they know what you mean by aggregating people? Not that this is your audience…but it doesn’t seem to be appealing to your core audience, either.
Maybe you should do like Munjal did with Riya and put a call out for new design and new brand suggestions? It seemed to get Riya a good deal of positive press.
What do you think?