What’s the difference between RedirectThis and Live Clipboard?
Richard MacManus sent me this question:
Just been reading up on Ray Ozzie’s new thing and watching the screencasts. It seems very similar to redirectthis - is that a good or bad thing for us (bbm)? At first glance it seems good because it means MS is picking up the slack in adopting open standards… be interested in your thoughts (will blog it once I’ve fully grokked it).
cheers,
You see Richard has been doing some work for us on the NEW StructuredBlogging site [better explanation, tutorials], and on future product plans - which include baking RedirectThis and the notion of a universal BLOG THIS button - into StructuredBlogging and ALL our products.
So I needed to make sure he REALLY grokked all this.
Here’s my reply:
I can see how live clipboard could be seen as an equivalent technology to RedirectThis - and I guess it COULD be used for certain situations - but let’s get beyond that…..
- RedirectThis - which I’ll call “the universal BLOG THIS” service specifically refers to:
- a button next to a piece of content (albeit blog post, event, review, whatever) that ‘wants’ to get sent to a blog tool - or some next generation ’structured blogging editor - like Edgeio, Comet, etc. The service makes it easy for someone to specify WHICH tool the content gets sent to. This will be PERFECT to connect Yahoo and AOL’s content - to all the rest of our content and let folks flow into Wordpress, etc. instead of (sic!) Y! 360’s tool or AOL Journals. These BLOG THIS buttons really are associated with CONTENT and the goal of routing content - from it’s source to a tool (of choice or preference)
- YES - a Live Clipboard can do all that - but I don’t see that as it’s primary purpose.
- I’m thinking about getting an event into an aggregator to combine it with the rest of my customized schedule. Of making sure that the Review I just wrote is pasted into any number of repositories or final locations. I want to grab numerical data (the proverbial ’spreadsheet’ that Ray talks aout) and get it to any number of number crunching apps or services.
- Ray talks about publishing and subcribing. I’m thinking about using this clipboard as a mechanism to move data between apps - to send out alerts and mesh together all my lifestyle accounts into one happy DLA driven universe.
- So Live Clipboards are HUGE - WAAAAAAAAAAAAY beyond just personal publishing - way beyond blogging, content sources and the issue of a shortcut to make my blogging life easier. This goes at the heart of the Web OS.
It’s as important as:
- clicking on the top header to bring me Home
- finding search in the upper right hand corner
- or About info along the footer
It’s about human user interface standards, on basic ways that we use the web - at all! That’s how big this is - and having Microsoft propose it will surely galvanize the entire world - as there are MANY people out there who will oppose it strictly because they hate Microsoft and they resent any interaction they have to have with them
It’s a biggie - a real biggie.
- marc
So I hope that helps some of you grok the importance of Ray’s announcement. Makes me glad I’m going to Mix06. But first - SXSW!

March 8th, 2006 at 6:21 am
Wow, can’t believe that this came up on your feed today! Just a few days ago I wrote a query about this very thing, and didn’t get any traction at all. You can read my post here:
http://www.richardgoodwin.com/wp/2006/02/20/blog/
I suppose it’s positive validation that I at least know what I’m talking about, even if I’m apparently always late to the party!
Anyway, I’d like your take on the idea, even though it seems you’re obviously already in favor of it 
March 8th, 2006 at 6:37 am
Marc, I checked out Ray Ozzie’s demo and it’s fairly cool if you realize what’s going on under the hood. You post got me thinking about the bigger picture with Live Desktop and it’s really, really big. Done right, redirectthis just becomes a new verb for the live clipboard, copy/paste verbs are the “generic” verbs I use for occasional operations, while “redirect” is the verb for something I do on a regular enough basis to have defined the endpoints.
Done right, the Live Desktop becomes a gateway between desktop data and web data, between web applications and client applications - some more detailed thoughts:
http://way.nu/archives/2006/03/the-difference-between-redirectthis-and-live-clipboard/
March 8th, 2006 at 6:48 am
Wow wow wow. I get it now. Did i say wow?
Now it doesn’t directly tackle some of the issues I talked about, but the foundation is there, and a superb blogging tool is just a few clicks away.
March 8th, 2006 at 4:19 pm
[...] Ray Ozzie has some thoughts on extending the clipboard model to the web. Coming from his corner, Marc Canter has some thoughts on using other services like Redirectthis.com as well. [...]
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