Rubel gets it right
Steve Rubel is out on a roadshow and thereby has been given the opporunity to get a quick overview of the state of things. Everyone keeps asking him “what’s next?”
Well he groks it. He’s popped the red pill and seen the light:
For sure the b’sphere will continue to remain the largest galaxy in the social media universe in the short term. It’s a major center of gravity that pulls people toward it. However, over the last few months a number other social media galaxies have rapidly risen to prominence. Take YouTube, digg and MySpace. These are just three examples, but they are drawing huge audiences. Richard Edelman is gushing over a fourth - StupidVideos.com.
As these constellations grow, some will become larger and more influential than the blogosphere. We’re already seeing early signs of this and the power brokers will shift. For example, mobile jones notes that Technorati’s coverage of MySpace is sorely lacking. Technorati also does little to help us mine and track YouTube, digg, StupidVideos.com and countless other smaller galaxies of consumer generated media. They focus on blogs.
With this important shift, there is a burgeoning need for tools that help us cement all of the content that we want to track from our favorite galaxies into a unified interface. Technorati and memetrackers like memeorandum play in this space, but they better evolve if they want to keep up. Search, RSS, and social tagging will be at the heart of this next great stage of Web 2.0 growth because they are enabling technologies. That’s why if you’re placing bets in this space, don’t bet solely on blogs. Keep your eye on the expanding universe.
It’s been really obvious to me that this shift has been coming - for years now.
Those who think the blogosphere is the end all, be all - be for warned.
That’s why our standards have to be generic, and NOT linked to specific techniques like Trackback. That’s also why our tentacles and protocols have to reach INTO the MySpace world, embrace the world of media and understand the mindset of the mob.
[via Richard MacManus = thanks Richard!]
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