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Lets speed time up a bit — what’s the elevator pitch for DLAs or “persona editors”?

As I’ve learned from VCs, you aren’t at the funding stage. Why? Your model hasn’t been validated by another VC firm investing in something similar. And your dealflow (from my observations) is too varied and irregular. In response to my question, “You like what we are doing. You see the potential. What would prevent you from doing a deal?” and he said, “When you are ready to step on the gas pedal. In other words, when we have a stream of profitable leads, we are converting a predictable amount and we need to hire resources before we can execute. In other words, when you’ve got everything figured out, and the bank won’t give you a loan, we’ll take a very calculated risk.

But, I love the DLA thing. And you aren’t the only one tracking down that path. It’ll come.

Keep up what you are doing. You’ll get there.

Dan Gillmor has a fine piece here about the Bayoshpere venture into citizen journalism. There’s much to thank him for in the posting: for one thing, his clear outline of the business options they considered before settling on publishing is