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Marc is willing to concede that I am making intellingent arguments against Structured Blogging, although he is not so sure about Paul Kedrovsky: [from Lazyness, messiness and structure] I’m happy to see Stowe use intelligent,well thought out reasonin…

Without Structured Blogging, if I want to write a book review, I:
1.) Go to Amazon/search for the book I want to review.
2.) Download the book cover art and save the URL/ISBN#.
3.) Go to my blog interface & click Write Post.
4.) Format the book’s title and author within the post, to make it clear what’s what.
5.) Upload/insert the saved book cover art.
6.) Write my review.
7.) Publish.

With Structured Blogging, I go to write a book review, and all I do is:
1.) Go to my blog interface & click Write Post > Review > Book
2.) Enter the book title in the “Book Title” field and hit “Lookup”. (a sweet DHTML/AJAX dropdown appears with a list of books close to the title you input, and artwork for each)
3.) Choose the book from the list and hit select. (the SB fields for author, title, amazon isbn#, pages, and any other data available from Amazon are populated automatically.
4.) Write my review.
5.) Publish.

Now, how is the first route the one that the lazy person is going to take?

Well, it is unquestionable that not everyone will want their content to look like everyone else’s. That would be *very* boring. This is precisely why we’ve seen so many people modify the output templates used by the Structured Blogging extensions. They adjust the templates to conform to the styles of their own blogs. But, what is curious is that even though many folk have customized the visual appearance generated by the SB templates, we don’t see as many people changing the data structures used by the extensions under the cover. Clearly, what we’re seeing is presentation matters much more to people than data encoding formats do… Many people are skilled enough to change the templates while recognizing that there is value in keeping the underlying data structures standardized. This is one of the reasons why Structured Blogging will succeed. It is possible for many people to be creative in presentation while still keeping enough commonality in data storage so that the machines can provide common services.

bob wyman