Welcome Google to the world of microcontent

Dam!

I guess I don’t make it onto Jason Shellen’s list. And I guess Adam Bosworth doesn’t consider me important enough to get back to me and followup from our meetings on microcontent from six months ago.

Oh well - cause it sure is nice to see Google swallow the red pill so hard. And gulp it down.

Regardless of what their schemas loOk like, we’ll support them and bake them into our ‘Structured Blogging’ compatiblity box. That way people won’t be locked into the Google schema and can post their Reviews, Events, Lists, Recipes, JogBlogs, People and Group showcases, Listings, Personal ads, etc. - anywhere they want.

They can choose to put it into Google cloud - or anywhere else. Or both. That’s what the ‘OutputThis’ service will allow - sending stuff to multiple locations - your favorite destinations.

Anyway - this is great news for us ’structured content nuts’ - as long as Google publicly exposes all this content and lets others spider it and index it - as well.

Here we go.

I bet Tantek is happy - too. And Bob and Salim.

Now where was that San Francisco Restaurant Reviews server? I’d better go ask Gavin.

2 Responses to “Welcome Google to the world of microcontent”

  1. Bob Wyman Says:

    Marc, You say: “This is great news… as long as Google exposes this content…” I believe that it will only be “good news” if Google moves away from the Web 1.0 “walled garden” approach they are apparently taking (requiring people to input the data directly to Google) and moves instead to also supporting a more Web 2.0 data gathering system that would pull structured content which is openly published on non-Google sites, blogs, feeds, etc. using microformats, Structured Blogging, etc. If Google insists that people use their closed publishing system, what they will be doing is “capturing” the data within their system and making it difficult for other systems to have competitive access to the same data. That might serve their interests but it wouldn’t serve the interests of many publishers.

    see: http://structuredblogging.org/ and http://bobwyman.pubsub.com/main/2005/05/mary_hodder_poi.html

    bob wyman

  2. direwolff Says:

    Let’s hope that Edgeio’s upcoming offering in this classifieds space does a better job in shining the light on the Web 2.0 way of addressing these issues.