Business opportunities of the Long Tail
I’m sitting here listening to Chris Anderson discuss the various aspects and insights he has into the ‘long tail’ phenomena.
I find this stuff fascinating - not from a macro-economic POV - but from the gut level validation of all my ideas and feelings - over the past 25 years. It just makes sense to associate yourself with the niche players and small entities - than bother with the big boys.
I’ve always felt that way…..
It’s amazing to see it evolve into an entire school of thought.
So now Chris is talking ot Joe Kraus - who started Excite (and admits why the failed at Excite) and comparing it to JotSpot - which he calls a ‘long tail’ business.
I wonder how Chris considers JotSpot ‘long tail’?
I think I’ll ask him that question.
- self service - lowering the cost of customer acquisition?
- end-user created apps and a marketplace for those apps (JotSpot as a platform?)
- something about Wikis and collaboration?
FOLLOW-UP: Joe concurs that all Long Tail plays should be platforms - and markeplaces. I totally agree! That’s the model for success in the Long Tail.