Bring the distribution channel to us
So Jeremy Allaire talked about Brightcove today at PC Forum. Hidden between the hyperbole, rehashed models and ever hopeful attitude were nuggets of brilliance that I wanted to highlight to you folks. And sorry for the shitty photo - J. I’m clearly NOT a photographer.
Up until now - all video on demand interfaces have been giant shopping catalogs. Download sites today are also catalogs - as they enable customers to ‘walk the virtual aisles, browsing for music or video - just as one browses for web pages or up and down search results lists.
But Brightcove has turned the notion of distribution channel back onto itself. Any Brightcove publisher, after using the Brightcove tools to encode and upload their work onto Brightcove’s servers, can then take special javascript code and embed the entire ‘DRM-like playback/chooser interface’ directly into their own web page.
This not only gives the publisher a convienient way of promoting one’s products by ‘baking it into’ one’s own site, but it also gives Brightcove a great viral way of spreading their brand and services!
It’s brilliant!
So congrats to Jeremy Allaire and co on that one. Maybe next time - we’ll find out MORE about what you’re doing.
To my eyes - I saw the ON2 codec - a beautiful, hi-res codec and pseudo-sexy Flex interface (the Laszlo stuff is better - needless to say.)
And I’d also like to shout out to Brightcove’s investors. This is gonna be on drawn out battle of attribition. If it didn’t work for Atom/Shockwave - they sure as hell better figure out why it’s gonna work this time around.
But I actually do agree that this is teh right model and the ‘last man standing’ - is gonna win - big!