Two posts on the Digital Home - from Rafat
1) America’s Digital Home taking shape?
Consumers associate Microsoft (54%) and Sony (52%) as key players in delivering the “Digital Den” (PR-speak for digital home) experience. However, when asked their preferred brand for the home media hub, Sony (21%) emerges as number one, followed by Dell (15%), Microsoft (13%), and HP (9%).
“What’s interesting is that once you get past the Sony and Microsoft halos, it’s the PC companies like Dell (46%) and HP (41%) that consumers will look to for media hub products and services, more so than well-entrenched electronics companies like Panasonic (34%) and Samsung (20%),” said [Todd Board, Senior Vice President and head of Ipsos-Insight's Technology & Communications practice]. “Pipeline companies, like the telcos, cable companies, and Internet companies, are not far behind as the preference for 9% of consumers (aggregate).”
2) Motorola’s Quest For Digital Home
Motorola’s trying to reinvent itself, and the digital home and content is a big part of it, according to this BW story. The idea [of "seamless mobility"] is that Motorola should make it easy for consumers to transport any digital information — music, video, e-mail, phone calls — from the house to the car to the workplace. Mastering that technology would do more than boost cell-phone sales. It also could make Motorola a key player in the digital home, helping it sell flat-panel TVs and broadband modems, home wireless networks, and gateways to manage digital content.
Some more details on Motorola’s plans for this seamless entertainment concept was uncovered by me early last month…
[PaidContent.org]
Rafat’s coverage is right on - for me. This is exactly the sort of stuff I LOVE to cover and affect!
I’ve been tracking this stuff for over 15 years…….