Open Letter to Reed Hastings
Dude,
You (and your company) got where it is via innovation, chutzpah and lots of luck.
You were the first to fiure out the balance between meatspace and cyberspace in regards to content-on-demand.
Congrats!
But now I hear that you’re doing a me-to movie download play and I’m sorry - that’s just not enough!
You REALLY need to think seriously about what value added you can offer that will differentiate your downloading service from the rest and how your brand and customer base can be best leveraged.
And being a me-too copycat ain’t that.
You collaborative filtering sucks and we (your loyal customers) have been eagerly awaiting the time when you get a clue about that.
Wal-mart and Blockbuster are gonna kick your ass - unless you stay out ahead of the curve.
Here’s a hint: THINK PEOPLE!
An interview with Reed Hastings, CEO of Netflix, on VOD, online delivery and others issues.
On online delivery: “We’re focused on downloading to your TV, over the Internet, and that’s about all we’ve said to date. The big advantage we have is that mixing it with DVD, customers can get unlimited DVDs and unlimited downloads under one subscription.”