Networking website offers marketing opportunities for musicians.

The networking website trend, while not exactly new anymore, is still thriving. While Friendster.com was the first to reel users into the world of organized online socializing, MySpace.com has since caught up. Many formal Friendster loyalists have since moved over to MySpace for its added features such as instant messaging, blogs, and classifieds. (That~s not to say that Friendster doesn~t still have its own dedicated fan base.) One of the site~s most recently added features, MySpace Music, is utilizing the networking space to spread the word about music artists.

Consumers tell us that they mostly find out about new music through their friends, which is exactly what MySpace Music allows users to do online. While musicians can also create profiles on Friendster for friends-of-friends to see, MySpace Music takes the concept a step further by offering band Web pages and music downloads, thus turning the site into a potential marketing tool. Similar to how Napster users can view other users~ music libraries, MySpace users can view each others ~friends~, thus providing MySpace Music artists with considerable exposure and access to their fans. With the buzz on MySpace Music, we expect to see more networking sites offering similar marketing opportunities in the future.

[trendcentral]

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